This page covers the day-to-day running of your social channels. For deciding what your brand should say overall, see content marketing; for paid reach, see media buying.
What Is Included
- Social media strategy and platform roles.
- Monthly content calendar approved before publishing.
- Post design, short video and animated content.
- Caption writing in Arabic, English or both.
- Scheduling and publishing.
- Community monitoring and reply guidelines, as scoped.
- Monthly performance summary and next-month recommendations.
Choosing the Right Platforms
- Facebook: Broad community, customer service, local audiences, events
- Instagram: Visual brand presence, product and lifestyle content, Stories and Reels
- TikTok: Short, trend-aware video and brand personality
- LinkedIn: B2B visibility, recruitment, corporate announcements
- YouTube: Longer video, tutorials and campaign films
A Content Calendar in Practice
Each month we plan a mix of formats against content pillars: for example product or service posts, educational posts, brand personality, community and seasonal moments. Moments such as Ramadan and Eid are planned weeks ahead so design and approvals are not rushed.
Approvals and Response Times
We agree the approval route up front: who signs off posts, how quickly, and what is escalated to you. For community management we agree reply guidelines and which topics need your input.
What We Report
Reach, engagement, follower growth, link clicks and best-performing content, read against the objectives set at the start. Followers alone are not the goal, and we flag where numbers are vanity metrics.
