Tree develops content strategies and creates the content: written, designed, filmed or animated.
Strategy Before Production
- Audience: who they are, their questions and what they already believe.
- Positioning: how your brand is different and what you can credibly say.
- Content pillars: three to five themes that every piece belongs to.
- Formats: which suit each pillar and each stage of the buying journey.
- Channels and calendar: where and when each piece appears.
Examples of Content Pillars
- Educate: Build trust by helping the audience understand. Example formats: Guides, explainer videos, carousels
- Prove: Show results and credibility. Example formats: Case studies, testimonials, behind-the-scenes
- Connect: Show the brand’s people and values. Example formats: Team stories, community, culture
- Promote: Present offers and launches. Example formats: Product videos, campaigns, seasonal posts
Formats Tree Can Produce
- Articles and website copy in Arabic and English.
- Infographics and designed carousels.
- Video, motion graphics and animated explainers.
- Brand story and campaign content.
- Email and newsletter content, as scoped.
Content Marketing vs. Social Media Management
Content marketing sets the strategy and creates the material. Social media management publishes and engages on social channels. They work together, and you can buy either on its own.