Tree designs pack and label artwork and prepares files for printers and manufacturers.
What Good Pack Design Must Do
- Be recognisable on shelf or on screen from a few metres away.
- Make the product category and variant obvious at a glance.
- Show a clear hierarchy: brand, product name, variant, key benefit.
- Carry required information clearly, in the right languages.
- Reflect the brand consistently across the whole range.
Bilingual Packaging
Many products sold in Egypt carry Arabic and English text. We design the layout so both languages are legible and balanced, rather than treating one as an afterthought.
Designing a Product Range
For ranges and multiple flavours or sizes, we design a system: fixed brand elements plus a colour and image logic for variants, so new products can be added without redesigning the whole pack.
Technical Handover
- Dieline: The flat template of the pack; artwork is built to it
- Bleed and safe area: Prevents white edges and cut-off text
- Colour mode: CMYK or spot colours, as the printer requires
- Barcode and legal text areas: Reserved so they are not hidden by the design
- Print proofs: Checked against approved artwork before the run
Scope Boundaries
Labelling content and regulatory requirements are the responsibility of the product owner and relevant authorities; we design the artwork to the approved text. Structural packaging engineering and printing are scoped separately.