Tree develops identities from your positioning and audience, then tests them on real materials before handover.
What an Identity System Contains
- Logo: Primary mark, secondary versions, icon and clear-space rules
- Colour: Primary and supporting palette with print and screen values
- Typography: Typefaces for headings and text, with Arabic and Latin pairings
- Graphic language: Patterns, shapes, icons and image style
- Applications: Stationery, social templates, signage and packaging examples
- Guidelines: A document explaining how to use the system correctly
Designing for Arabic and English
Many Egyptian brands need a logo and typography that work in both Arabic and Latin scripts. We design bilingual lockups so both versions feel like one brand, not a translation.
New Identity or Refresh?
A new identity suits new businesses and brands whose positioning has changed. A refresh suits brands with equity worth keeping: we modernise the mark and system while staying recognisable. We review your current assets first and recommend one or the other.
Our Process
- Brief and research: positioning, audience and competitor look.
- Concept routes presented with rationale.
- Refinement of the chosen route.
- System build: colours, type, graphic language.
- Application tests on key touchpoints.
- Guidelines and file handover.