Tree writes, designs and animates explainer videos for businesses, apps, platforms and organisations, choosing the visual style that suits your audience.
A Typical Explainer Structure
- Hook: the problem or situation the viewer recognises.
- Solution: what your product or service does about it.
- How it works: two or three steps or features, not a full manual.
- Proof or benefit: the outcome for the viewer.
- Call to action: one clear next step.
Choosing the Right Length
Length should follow the amount of information, not a fixed rule. As a starting point, 60 to 90 seconds suits a homepage or social explainer and carries roughly 150 to 220 spoken words. A multi-feature product or an onboarding video may justify more, while paid social placements often work best shorter. We confirm length after reviewing your script outline.
Which Style for Which Subject
- Software, apps, fintech, data-heavy services: Motion graphics
- Services where people and situations matter: Character animation
- Training, step-by-step processes: Whiteboard animation
- Premium or story-led brands: Illustrated animation
Where Explainers Are Used
- Homepage and landing pages, where they can raise understanding before a visitor decides to contact you.
- Sales presentations and investor or partner pitches.
- Social media and paid ads, in cut-down versions.
- Onboarding, training and customer support content.
- Exhibitions and in-store screens.
What We Need from You
- A short description of the product or service and the audience.
- The single action you want viewers to take.
- Brand assets and any technical facts that must be accurate.
- A named approver, so feedback arrives as one consolidated set of comments.