Tree plans and runs paid digital campaigns and reports on them in plain language, so you can see what the spend achieved.
From Objective to Media Plan
- Objective: awareness, traffic, leads, app installs or sales.
- Audience: who they are, where they spend time and what they respond to.
- Channels: platforms matched to the audience and the objective.
- Budget: allocation across channels and over the campaign period.
- Creative: ad formats and messages built for each placement.
- Measurement: the numbers that will show success, agreed in advance.
Metrics We Report and What They Mean
- Reach / impressions: How many people or views your ads got. Read it for: Awareness campaigns
- CTR: Share of viewers who clicked. Read it for: Creative and message relevance
- CPC: Average cost per click. Read it for: Traffic efficiency
- CPM: Cost per thousand impressions. Read it for: Cost of reach
- CPA / cost per lead: Cost for each desired action. Read it for: Lead and sales campaigns
- ROAS: Revenue generated per unit of ad spend. Read it for: E-commerce and sales campaigns, where revenue tracking exists
- Video views and completion: How much of a video was watched. Read it for: Video and animation campaigns
Reporting That Explains
Each report states what was measured, what the figures indicate and what limits apply, for example tracking gaps or short test periods. We set the reporting rhythm with you, typically a regular summary during a campaign and a full review at the end, and include recommended changes only where the data supports them.
What Tracking Needs from Your Side
- Access to ad accounts, or Tree creates and manages them with you as owner.
- Website tracking set up (pixels or tags) where conversions are measured.
- Clear conversion definitions: what counts as a lead or a sale.
- A named contact to approve budgets and creative.
Budget Questions
The right budget depends on the objective, the competitiveness of your market and how long the campaign runs. We recommend starting with a testing phase to learn which audiences and messages respond before scaling spend.