Tree designs motion graphics videos and animated infographics for brands that need a dense message to be understood at a glance.
Motion Graphics vs. Other Styles
Motion graphics move graphic elements. Character animation moves characters, and whiteboard animation draws illustrations step by step. Choose motion graphics when the content is data, a process or a brand statement. For a product walkthrough, see explainer videos; for a story with personality, see character animation.
What We Produce
- Animated infographics for statistics, reports and surveys.
- Process and workflow animations (how a service or system works).
- Animated logos, title sequences and lower thirds.
- Kinetic typography for quotes, slogans and announcements.
- Social media motion posts and short loops.
- Presentation and event screen animations.
Designing Data to Be Read
An animated infographic fails when viewers cannot read it in time. We apply a few working rules:
- One idea per scene, and each number on screen long enough to be read.
- Motion that directs the eye to what changes, not decoration.
- Brand colours and typefaces used consistently, with Arabic and English typography set properly for right-to-left and left-to-right reading.
- Charts built from your verified figures, which you supply and approve.
Typical Project Steps
- Content review: what must the viewer remember?
- Script and storyboard with scene-by-scene visuals.
- Style frames showing colours, icons and type.
- Animation, sound design and music.
- Delivery in 16:9, 9:16 and 1:1 versions as required.
