Tree develops both, either as a complete illustrated video or as stand-alone artwork for a pitch, a campaign or a later production.
When an Illustrated Look Makes Sense
- The setting would be costly or impossible to film: historical scenes, fantasy, future cities, abstract worlds.
- The brand wants an artistic, premium or emotional tone that flat graphics do not give.
- A story needs a consistent world that can later extend to a series or campaign.
- You want to approve the look of a project before committing to full production.
Concept Art vs. Illustrated Animation
Concept art is a set of still images: environment paintings, character designs, colour keys and key scenes. Illustrated animation is the finished moving video built from that artwork. You can commission the concept art alone, or continue into animation using the approved designs.
What the Work Includes
- Visual research and mood boards.
- Environment and background paintings.
- Character designs and colour palettes.
- Key scene illustrations and storyboards.
- Layered artwork prepared for animation.
- Animated sequences with camera movement, parallax and effects.
Keeping a Consistent Style
We lock a style guide at the concept stage: colour palette, line and brush treatment, lighting logic and character proportions. Every later scene follows it, which is what keeps a painted video from looking like several different artists.
