Tree designs original characters and brand mascots, and prepares them so they can be animated, printed and reused.
What a Mascot Can Do for a Brand
- Give a product or service a personality that audiences remember.
- Make complex or serious subjects (finance, health, education) approachable.
- Provide a consistent face across packaging, social media and campaigns.
- Support series, games and animated content over time.
The Design Deliverables
- Concept sketches and chosen direction: Explore personality and style before refinement
- Final character artwork: Master version for all uses
- Turnaround views: Front, side and back for consistent drawing and animation
- Expression and pose sheets: Range of emotions and actions for campaigns
- Colour variations and simplified versions: Use on dark backgrounds, small sizes and one-colour print
- Usage guidance: Rules for placement, spacing and what not to change
Designing for Use Across Channels
We consider where the character will appear before finalising it: a social avatar, a pack front, a sticker, an animated scene or an event costume. Shapes that read well at small sizes and in silhouette hold up across all of these.
From Design to Animation
If the mascot will be animated, we build separated layers and rigging-friendly artwork during design, so the character can move without being redrawn.
Ownership and Rights
The agreement should state who owns the final artwork, how it may be used and whether any restrictions apply. We confirm this in the project scope before design begins.
