Tree develops campaign concepts and key visuals, then adapts them to the channels you will use.
From Brief to Big Idea
- Objective: what the campaign must change in audience thinking or behaviour.
- Insight: the truth about the audience that makes the idea relevant.
- Concept: the idea expressed in a line and a picture.
- Territories: two or three directions presented for selection.
- Key visual: the chosen direction built as the master layout.
Adapting the Idea Across Channels
- Social: Square, vertical and story sizes; text sized for small screens
- Outdoor: Few words, bold hierarchy, readable from a distance
- Print: Bleed, margins and print-safe colour
- Video: Motion version of the key visual; opening seconds designed to hook
- In-store: Display formats and point-of-sale layouts
Seasonal and Promotional Campaigns
Retail and consumer brands often run campaigns around Ramadan, Eid, back-to-school and sales periods. Planning the concept early gives time to adapt it across all materials.
What You Receive
- Campaign concept presentation.
- Master key visual.
- Adaptations in agreed sizes and formats.
- Files prepared for the channels in the scope.