Latest articles and news
Nowadays, Motion graphics is one of the leading marketing activities that help deliver business messages efficiently and
effectively. Moreover, Tree Advertising is a market leader in motion graphics. We master motion graphics with their different styles and customize the output based on the industry and the market.
Ready to get to know more about animation and motion graphics videos?! Let's start by understanding why your business is in deep need to use this effective method of communication.
HOW CAN BUSINESSES BENEFIT FROM ANIMATED SOLUTIONS?
1- Perfect to be used in Advertising:
With the ability to create dynamic and engaging visuals, motion graphics can help grab potential customers' attention and
convey the main information and the perfect message of your product or service. This can be particularly effective in short-form content such as commercials and social media ads.
2- Revamping Any Corporate Presentations:
This can be easily reached using animated visuals that make the business's complex ideas and data more easily understood and engaging. It can be used in different formats, such as typical presentations, explainer videos, and other types of corporate communications.
3- Perfectly Demonstrating your Product:
Motion Graphics allow businesses to showcase their products dynamically and engagingly. This can be particularly effective for showcasing technical products, such as software or machinery, and can be used in product videos, tutorials, and more.
4- Visualizing any complex service:
Also, Motion Graphics can be used in architectural, product, and scientific visualization. It allows businesses to showcase their products, buildings, and scientific process more dynamically and engagingly.
WHAT ARE THE MAIN STYLES OF MOTION GRAPHICS OR ANIMATION VIDEOS?
In today's fast-paced digital landscape, businesses, whether it has offline or online existence, need to find new and creative ways to reach their target audience and stand out from the competition. Companies can use two powerful tools to achieve these explainer videos & Animated Sales Videos.
Type (1): THE POWER OF EXPLAINER VIDEOS
Explainer videos are short, animated videos designed to perfectly explain a product, service, or concept. They can explain
complex ideas, provide information about a new product or service, or introduce a business to potential customers
HOW YOUR BUSINESS CAN BENEFIT from explainer videos?
1. Ability to break down complex ideas:
Explainer Videos can easily break down complex ideas of your business and make them more easily understood by a broad audience. This is especially important for businesses that offer technical products or services, as it can be challenging to convey the full benefits of these products in text or static images alone.
2. Grabbing the Attention of Potential Customers:
Explainer Videos can quickly grab the attention of potential customers and hold their interest. With the ability to use animation, sound, and other multimedia elements, explainer videos can be highly engaging and memorable, making the brand stay at the top of potential customer’s minds.
3. It can be used for different media:
Explainer videos can also be used in a variety of different ways, from social media and YouTube to websites and email
campaigns. This allows businesses to reach a broad audience and increase their visibility and engagement.
Additionally, explainer videos can be used for internal communication, training, and onboarding, allowing businesses to improve the internal communication and training process.
At Tree Advertising Studio, we master creating fantastic explainer videos that perfectly express your business and message. Let your business stand out with Tree Advertising Explainer Videos.
TYPE (2): HAVE YOU HEARD OF ANIMATED SALES?
Animation videos are a versatile and engaging medium that can be used to showcase products, provide product demonstrations, and even tell a brand's story. They can be used on a business's website, social media channels, and email campaigns, allowing e-commerce businesses to reach a broad audience and increase their visibility and engagement.
HOW CAN E-COMMERCE BUSINESSES BOOST THEI R REVENUE WITH ANIMATION VIDEOS?
1. Showcasing the E-Commerce Business in A Dynamic and Engaging Way:
That can be easily achieved using different styles of Animation. Businesses can create detailed, realistic websites or product demonstrations highlighting key features and benefits. This can be particularly effective for showcasing technical products, such as software or machinery, and can be used in product videos, tutorials, and more.
2. Telling Your Brand's Story:
This can be great for building a deeper connection between your brand and your customers. By creating an animated brand character or mascot, businesses can make a memorable and relatable figure that customers can identify with. This can help to build brand loyalty and increase customer retention.
3. Creating Some Interactive Experiences:
Motion Graphic Videos allow customers to explore products and features in new and exciting ways. This can include virtual
reality experiences, augmented reality apps, and interactive web and mobile content.
At Tree Studio, we specialize in creating visually stunning and engaging animation videos that help e-commerce businesses to promote their products and increase sales effectively. With our team of experts and the latest technology, we guarantee a smooth and efficient process.
WHY SELECTING WITH AN EXPERIENCED ANIMATION STUDIO FOR YOUR NEXT PROJECT?
Animation videos have become an increasingly popular tool for businesses of different sizes, from small startups to large
corporations. Whether for advertising, explainer videos, or other types of content, animation videos offer a powerful and
versatile medium for businesses to connect with their target audience and achieve their goals.
However, when it comes to animation videos, experience matters. The proper animation studio can make all the difference in creating a high-quality, effective animation that resonates with your target audience and ultimately drives more conversions and
3 MAIN CRITERIA TO S ELECT YOUR MOTION GR APHICS STUDIO:
1. A Portfolio of High-Quality, Visually Stunning Animation:
Yes, Experience Matters! Experienced animators and designers have the skills and expertise to create detailed and realistic characters and environments that are engaging and memorable.
2. Wide Range of Styles in producing Animation:
You must make sure that the motion graphics studio team can create a wide range of different styles and aesthetics so that they can create a custom animation that perfectly matches your brand and message, whether you're looking for sleek and modern motion graphics or a more traditional and classic look.
3. Offering A Wide Range of Services to Your Project:
This includes services such as story boarding, Animation, sound, and special effects. This allows businesses to have a one-stop shop where their idea comes to life rather than coordinating with multiple vendors.
At Tree Advertising Studio, we have years of experience creating visually stunning and engaging animation videos for businesses of all sizes. Our experts love to work closely with you to digest your business needs and goals so that we can create custom animations that perfectly match your brand and your business message
Finding the right company for your digital marketing needs can be daunting. It may be challenging to know where to start with so many options available. However, by following a few fundamental guidelines, you can ensure that you find the best company for your business.
In conclusion, finding the right digital marketing company for your business takes time and research. By following the guidelines above, you can ensure that you find a company that can deliver results for your business. Tree Advertising is your best opportunity to tick all the boxes for a comprehensive digital marketing service.
After considering all these criteria, it's clear that Tree Advertising is the best option for your digital marketing needs. They have a proven track record of success, expertise in a wide range of industries, and offer a comprehensive range of services, such as social media marketing, tracking and reporting, content marketing, online advertising, search engine optimization, web and mobile application development, email marketing, and media production. Additionally, they provide detailed reporting and analytics and have a good reputation in the industry.
When looking for an animation company to produce your next project, there are several important factors to consider in order to ensure that you find the best fit for your needs. Here are a few key points to keep in mind as you search for the perfect animation partner:
With all that in mind, we suggest Tree Advertising as the best option for your animation needs. Tree Advertising is a leading animation company with extensive experience in producing high-quality animation services for a wide range of clients. We specialize in various animation techniques, including 2D animation, 3D animation, digital painting, and whiteboard animation. We have a proven track record of producing high-quality animation for clients in various industries. We are open to working closely with clients, have excellent communication and collaboration skills, have strong customer service, and are able to deliver the animation work on the desired date and time. We also offer competitive prices and are highly flexible in adapting to any changes in the project.
In today's digital age, Motion Graphics is a powerful tool for businesses to grab the audience's attention and convey their message effectively. At Tree Advertising, we understand the importance of motion graphics and provide various services to help businesses bring their ideas to life.
Animation is a potent tool for creating engaging video content for businesses and content creators. It allows for creating dynamic and visually compelling content that can convey complex ideas or information in an easy-to-understand format. Additionally, Motion Graphics and Animation are great for creating characters and environments that cannot be captured with live-action video, making them a versatile medium for storytelling and brand building. Furthermore, animation can create interactive and immersive experiences that enhance the viewer's engagement and retention. Overall, animation can be an effective way for businesses and content creators to communicate with their audiences uniquely and memorably.
Digital Painting Animation:
This type of animation combines the traditional art of painting with digital technology to create visually stunning and unique animations. It's a great way to add a creative and artistic touch to your videos and is perfect for commercials, corporate videos, and short films.
It’s an animation type that’s great for creating fun and engaging content that appeals to many audiences. Whether you're building a commercial, corporate video, or short film, an animation cartoon can help you convey your message light-hearted and entertainingly.
You can perfectly use this animation to create explainer videos and educational content. Whiteboard animation helps to simplify complex ideas and makes them easy to understand. This type of animation is ideal for creating videos that explain products, services, or processes.
It’s the ideal animation type for creating commercials and corporate videos that feature a catchy jingle. Jingle animation helps to create a memorable and impactful video that will stay in the audience's mind long after the video has ended.
Stop-Motion:Stop-motion animation is a great way to add a creative and artistic touch to your videos and is ideal for commercials, corporate videos, and short films.
TV titles and channel branding:
This type of animation is ideal for creating visually stunning and engaging titles and branding for TV channels and shows, which help to make a memorable and impactful impression that will stay in the audience's mind long after the video has ended.
3D animation is a great way to add a creative and artistic touch to your videos and is ideal for commercials, corporate videos, and short films. Choosing the proper animation type for your message or commercial ensures your content is compelling and resonates with your audience. Each animation style has its unique characteristics and can be used to create different types of content. It's essential to take into consideration the purpose of the animation, the audience, the message, and the branding when choosing the animation type. By selecting the appropriate animation style, you can ensure that your content is visually appealing, easy to understand, and, most importantly, it will effectively convey your message.
At Tree Advertising, we understand the importance of working with high-talent artists and animation experts to bring your ideas to life. Our team of experts has the experience and skills to create visually stunning and engaging motion graphics that will grab the audience's attention and leave a lasting impression. Let's take today to learn more about our motion graphics services and how we can help bring your ideas to life.
When it comes to finding the best Animation or Motion Graphics studio in Egypt, the options can be overwhelming.
The country has a thriving animation industry, with many talented motion graphics studios producing high-quality work. However, with so many options, it can be challenging to determine which studio is the best fit for your project.
When looking for an animation studio, there are several critical criteria to consider:
In conclusion, finding the best animation studio in Egypt can be overwhelming. Still, considering the earlier criteria, you can narrow your options and find a studio that best fits your project. Tree Advertising is a great option that offers high-quality work, experience, expertise, good communication and collaboration skills, competitive pricing, and a good reputation in the industry.
Tree Advertising is the studio that stands out among the many options in Egypt. The studio has a strong portfolio of high-quality work and a team of experienced animators and designers. They have a proven track record of producing animation for various projects and clients and are known for their strong communication and collaboration skills. Additionally, they have a competitive pricing structure and can deliver projects on time. Tree Advertising is an excellent choice for businesses and content creators looking for a reliable and talented animation studio in Egypt.
Take a look at the wide range portfolio and Let’s start your next project together!
We are living in a fast-moving world. Everything changes, Trends come and go, and evolution is almost in everything, and Graphic Designing is no different. Nowadays, the core of graphic designing has tremendously changed recently. Since different businesses fight to survive the upcoming recession, the demand for graphic designing increases to create more visually-appealing content to keep the audience connected and attracted. Hence, it's not about good designs anymore, as a graphic designer, you should experiment with other techniques for digital and print such as motion, AR, VR, mixed reality, etc. Yes! Fundamentals of graphic designing are still there indeed; however, you should open your mind to dig deeply for creative ideas of mixing many techniques for the wow effect. And to help you navigate the future of graphic designing, we've gathered the best trends in graphic designing for 2023. Ready to go wildly creative?
1. EXPRESSIVE TYPOGRAPHY
Text is the main element to convey the message of a design especially if it's for print or digital promotions. Hence, you should do your best to highlight this message in a cool typography that makes the design stands out with personality. There are many font creation software that you can use to create your fonts in 2023.
2. VINTAGE STYLE:
Nostalgia has been a worldwide trend in almost all arts such as music, fashion, movies, and more. The same goes for graphic designing. These nostalgic vibes have proven their effectiveness to make people happy by reminding them of certain happy moments. Hence, you should start hammering more on the vintage style with minimal elements. Also, you should put in your mind that the elements back then were very simple and made by hand. Then, you can create outstanding and timeless artwork.
3. PROMINENT PHOTOGRAPHY:
Photography has always been a critical part of every design whether it's for digital (online) or printing (offline). That's why it's important to use photography to fit the design theme and communicate the message perfectly. The traditional way of incorporating real shots in designing was using stock photos which sometimes were lifeless. But nowadays, many graphic designers use original photos or come up with creative ways to use existing photos.
4. CUSTOM TYPING AND FONTS:
Now it's the era of using more custom fonts and hand lettering. Some brands started to do this in their designs by adjusting the existing font and creating new unique ones. It gives a total look of character and creativity.
5. 3D GRAPHIC DESIGN:
3D artworks are no more limited to motion graphics, It has been included in digital artworks, product design, illustration, architecture, and many more. Now you can start using a 3D character for your design instead of a typical portrait, or you can use 3D techniques to turn normal words into outstanding typography. Hence, regardless of your industry, there's always a way to incorporate 3D techniques into your artwork.
The famous Seth Godin once said, "Content Marketing is all the Marketing that's left." YES! It is.
Instead of creating light and thin-veiled content with many repurposed ads, Marketers must create valuable content for their audience that resonates with their interests and needs.
CONTENT MARKETING, IN ESSENCE
In Today's world, Customers' expectations from brands have increased dramatically, and within the aggressively growing market, the competition has become insane.
So, customers’ behaviors have changed completely through the years because of the rapid and variable social media changes, which put massive pressure on the sellers to go through many trials and errors to STAND OUT!
Hence, customers now only expect high-quality, consistent, and valuable content that answers their questions, goes through every aspect of your product, demonstrates expertise, exposes how keen and detailed you are, tells them what differentiates you in the market, and gives them an insight into how working with you or using your product will be like.
Content Marketing is like having a first date. If you only talk about yourself, there won't be a second date. So, there’s no doubt that you have to work hard to build your credibility and gain their trust to finally reach that stage where they start to trust you as an expert.
WHY DOES CONTENT MARKETING MATTER TO YOUR BUSINESS?
Content is the reason why the research about your business began. Consequently, content marketing is a proven tactic to reach your audience effectively and efficiently.
Numbers in many studies and statistics prove it correct
HOW CONTENT MARKETING WORKS?
Your business can use content marketing in many different stages, from attracting leads to demonstrating your product or service when someone is researching what to buy to close the sales process.
Therefore, delivering the right content at each sales cycle stage is essential, starting from Awareness through Consideration to Purchase.
Let’s break down this process to simplify how content marketing is approached in each stage.
1. Awareness Stage:
It’s the first stage of the sales process, where content should focus on the main top concerns and needs of your audience. This may include creating content about their pain points, challenges, and questions. It should be mainly educational in articles, blog posts, newsletters, videos, eBooks, and more.
2. Consideration Stage:
It’s the middle stage of the sales process, where content should offer a mix of informative and selling ranges. The content must educate the potential customer about the product or the service features and functions using case studies, how-to articles, checklists, worksheets, and many more. And definitely, this content should support the business offers.
3. Closing Stage:
This is the last stage, where content marketing plays a vital role while a prospect is close to buying. The content marketing at that phase must focus primarily on sales by highlighting how you’re the best choice, not how great your products or services are. The best content forms to use at this phase are case studies, user-generated content, product video, research report, and many more.
6 STEPS TO START CONTENT MARKETING STRATEGY FOR YOUR BUSINESS
Nothing is worse than a poorly-timed sales pitch. It’s essential to be authentic, support your audience, and perfectly set your content marketing strategy. Here are six main steps to start creating your content marketing strategy.
FINAL THOUGHTS ABOUT CONTENT MARKETING
Although driving sales is the primary goal of all marketing activities and efforts, content marketing focuses on creating valuable, related, and engaging content for customers.
Let your business's expertise and unique value shine through creating content that attracts, engages, and sells.
Marketing & Advertising
Have you ever lived one day without coming across an advertisement ? Most probably, the answer is: NO. Advertising has an enormous impact on consumers and their buying behavior. Therefore, marketers competitively advertise products in multiple ways, and each marketer is trying to hire the most professional agency like Tree Advertising to reach your target audience.
In the past, advertisements used to be hand-written, drawn, and designed on paper. They used to appear in newspapers and street signs. After that, radio, TV and digital advertising followed respectively. Over time, the importance of advertisements has been growing due to the offering of wide range of products, rising competitiveness, the change of people’s awareness, and the diversity of their preferences. Hence, greater efforts and more serious research on users are needed to understand consumer behavior and, consequently, affect buying behavior.
Although there are different ways for researching consumers, common factors should be considered. For example:
1. Demographic factors:
These include age and gender. By knowing consumers’ age and gender, you can use appropriate language and get closer to them. As a result, your target consumers will feel that they are personally addressed.
A typical example: Birell Egypt
A non-alcoholic barely drink that targets men basically. In all its ads, we can notice that it addresses men and uses their jargon, especially on social media networks. This feature applies to both the content of Berill page and followers’ comments.
2. Customers’ interests:
Learning about your customers’ interests (e.g. sports, travel, fashion, photography, etc.) will make it easier for you to choose the best ad design. As a result, customers are expected to be attracted to your product.
Birell Egypt: Again!
The marketing campaign focused on football as the favorite sport of target consumers (men). So, they incorporated football themes in a way that suits the brand and its essential value.
Whether you manage an entrepreneurial or a non-profit business, marketing is the most essential part of your job and it is essential to have a professional marketing agency like Tree Advertising to reach your needed outcomes.
Marketing comes in various, and continually increasing, forms. It has even developed into an umbrella under which tons of separate marketing specializations and tools are subsumed. Examples of such tools include offline marketing (e.g. posters, signs and events), TV and radio advertisements and e-marketing. Each of these marketing tools has its own sub-divisions.
However, video ads are the most prevalent form of marketing, particularly used by major companies and organizations. At the beginning, they used to be shown exclusively on TV channels, but then they spread on video-sharing websites (e.g. YouTube) and social media networks.
A video ad is created by capturing a number of footages in specific internal or external locations, considering special details and specifications. In this article, we will focus on another form of visual advertising, i.e. Motion Graphics.
The question we will answer is: what makes a business owner or a marketing director to use a studio or a motion graphics designer to market his products and services? What are the advantages of Motion Graphics? Do they offer a useful marketing tool?
THE HISTORY OF ANIMATION.. BETWEEN WINSOR MCCAY & WALT DISNEY
Animations have come to life more than 100 years ago. In the past, videos were made manually before the use of computer programs. For the production of one video, thousands of pictures had to be drawn and then compiled to get the required number of frames: 24 frames per second (fps). Motion is caused by a slight rotation of frames, so that objects seem to be moving when shown on a movie projector.
At that time, the task of an animator was to make flat, 2-dimensional drawings of people and objects, without highlighting minute details.
Though Walt Disney gained widespread fame and was regarded by many people as a leader of animations, the sweeping change he brought about to the cinema industry was not absolutely revolutionary. Before Disney, Winsor McCay and John Randolph Bray achieved a remarkable progress in the world of motion picture films.
At the beginning, animations used to lack smooth movement. It was until 1910 that Winsor McCay, the American cartoonist, showed his first animated film “Little Nemo”, followed by “Gertie the Dinosaur”. Thanks to his highly accurate drawings and unprecedented smoothness, McCay had a notable impact on the animations industry.
In 1914, a breakthrough in the animations industry was achieved. John Randolph Bray, the American cartoonist, devised cel animation which was then employed in the production of animated films for a long time. Unlike the traditional way of drawing hundreds of separate frames, this technique was based on creating a complicated set of background drawings and scenes on transparent celluloid sheets, and then laying cartoon characters over them to maintain a moving illusion.